GETTING STARTED

• Open the file SAM_WD19_APA_2a_FirstLastName_1.docx, available for download from the SAM website.
• Save the file as SAM_WD19_APA_2a_FirstLastName_2.docx by changing the “1” to a “2.”
• If you do not see the .docx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically.
• With the file SAM_WD19_APA_2a_FirstLastName_2.docx still open, ensure that your first and last name is displayed in the footer.
• If the footer does not display your name, delete the file and download a new copy from the SAM website.

PROJECT STEPS

1. You are writing a research paper for your Marketing Principles class. The topic of the paper is generational marketing. You must write the paper in APA style and include suggestions from your professor.
   • Start by changing the Citations & Bibliography Style of the document to APA.
2. To conform to APA guidelines, modify the Normal style as follows:
   • Change the Normal style font to Times New Roman.
   • Change the Normal style font size to 12 point.
   • Change the Normal style line spacing to double with no blank space after paragraphs.
3. Apply the modified Normal style to the first four paragraphs in the document, from “Lee Bao” to “8 September 2021”.
4. Center the four paragraphs on the title page.
5. Center the title paragraph “Generational Marketing: Varying Online Content by Generation” on page 3.
6. Insert headers to follow APA specifications as follows:
   • Insert a Blank (Three Columns) header.
   • Select the Different First Page option to remove the current header from the first page.
   • Add a header back to the first page by inserting a Blank (Three Columns) header.
   • In the first page header, delete the center content control.
   • Type Running head: GENERATIONAL MARKETING: VARYING ONLINE CONTENT BY GENERATION as the left content control text, and then press the DELETE key twice to remove the middle TAB character.
   • Select the right content control, and then add a Plain Number page number from the Current Position gallery.
   • In the header starting on the second page, delete the center content control.
   • Type GENERATIONAL MARKETING: VARYING ONLINE CONTENT BY GENERATION as the left content control text, and then press the DELETE key twice to remove the middle TAB character.
   • Select the right content control, and then add a Plain Number page number from the Current Position gallery.
   • Close Header & Footer Tools.
7. Create a First Line indent of 0.5″ for the body paragraphs beginning with “When providing online content…” and ending with “…ebooks and articles.”
8. Respond to the comment from your professor, Nancy Tokai, in the first body paragraph as follows:
   • Read the comment, and then delete it.
   • Before the period in the sentence “These groups include…(born from 2000 on).” insert a citation to a new source using the information shown in Table 1. (Hint: The Show All Bibliography box should be checked in order to see all fields.)
   • Table 1: Web Site Source
   • Type of Source: Web site
   • Corporate Author check box: Has checkmark
   • Corporate Author: Pew Research Center
   • Name of Web Page: Generation Study
   • Year: 2020
   • Month: May
   • Day: 1
   • Year Accessed: 2021
   • Month Accessed: August
   • Day Accessed: 30
   • Medium: Website
   • Insert a citation to the existing Chastfield source before the period at the end of the sentence, “Campaign designers segment…to suit specific generations.”
   • In the same sentence, use the Thesaurus to replace the word “customize” with a less formal synonym that starts with the letter “t.”
   • In the fourth body paragraph (“The generations all…and whitepapers.”), find the Risser citation, and then edit the source to use 2 as the Day Accessed.
   • In the same paragraph, before the period at the end of the sentence, “Another similarity…and whitepapers.”, insert a citation to a new source using the information shown in Table 2. (Hint: The Show All Bibliography box should be checked in order to see all fields.)
   • Table 2: Article in a Periodical Source
   • Type of Source: Article in a Periodical
   • Author: Rivera, Pedro
   • Title: Generation Gaps
   • Periodical Title: Market Analysis
   • Year: 2020
   • Month: June
   • Day: 5
   • Pages: 20
   • Medium: Print
   • Edit the Vance citation in the fifth paragraph (“Across the generations…ongoing experience.”) to add 14 as the page number.
   • To provide additional information at the end of the fifth paragraph, move the insertion point immediately after the period in the sentence “The least favorite… consumer’s ongoing experience.” and insert a footnote with the following text:
   • These ads include banner and display ads.
   • Modify the Footnote Text style by changing its font size to 12 point, the line spacing to double, and the indentation to a 0.5″ First line indent.
   • In the main body of the document, find all instances of the text “customers” and replace it with “consumers” to use the more appropriate term for this paper. (Hint: You should make two replacements.)
   • On page 4, read the remaining comment from Nancy Tokai, and then reply to it with the following text:
   • Thanks!
   • Modify the “References” paragraph as follows to match the APA style:
   • Move the insertion point to the beginning of the “References” paragraph, and then insert a manual page break.
   • Center the “References” paragraph on the new page.
   • Move the insertion point to the left-aligned blank paragraph at the end of the document, and then use the Insert Bibliography command to insert a list of sources without a built-in heading.
   • In the bibliography, the year is missing from the Schawbel source. Find the Schawbel source in the body of the document and edit it to provide 2020 as the year.
   • Update the bibliography field so that the References list reflects the edit you made to the Schawbel source.
   • Check the Spelling & Grammar in the document to identify and correct any spelling errors. (Hint: Ignore names.)