GETTING STARTED
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PROJECT STEPS

1. You are writing a research paper for your Marketing Principles class. The topic of
   the paper is generational marketing. You must write the paper in the APA style
   and include suggestions from your professor.
   Start by changing the Citations & Bibliography Style of the document to APA
2. To conform to APA guidelines, modify the Normal style as follows:
   a. Change the Normal style font to Times New Roman.
   b. Change the Normal style font size to 12 point.
   c. Change the Normal style line spacing to double with no blank space after
   paragraphs.
3. Apply the modified Normal style to the first four paragraphs in the document,
   from “Lee Bao” to “8 September 2021”.
4. Center the four paragraphs on the title page.
5. Center the title paragraph “Generational Marketing: Varying Online Content by
   Generation” on page 3.
6. Insert headers to follow APA specifications as follows:
   a. Insert a Blank (Three Columns) header.
   b. Select the Different First Page option to remove the current header
   from the first page.
7. c. Add a header back to the first page by inserting a Blank (Three
8. Columns) header.
9. d. In the first page header, delete the center content control.
10. e. Type Running head: GENERATIONAL MARKETING: VARYING ONLINE
11. CONTENT BY GENERATION as the left content control text, and then
12. press the DELETE key twice to remove the middle TAB character.
13. f. Select the right content control, and then add a Plain Number page
14. number from the Current Position gallery.
15. g. In the header starting on the second page, delete the center content
16. control.
17. h. Type GENERATIONAL MARKETING: VARYING ONLINE CONTENT BY
18. GENERATION as the left content control text, and then press the DELETE
19. key twice to remove the middle TAB character.
20. i. Select the right content control, and then add a Plain Number page
21. number from the Current Position gallery.
22. j. Close Header & Footer Tools.
23. Create a First Line indent of 0.5″ for the body paragraphs beginning with
    “When providing online content…” and ending with “…ebooks and articles.”
24. Respond to the comment from your professor, Nancy Tokai, in the first body
    paragraph as follows:
    a. Read the comment, and then delete it.
    b. Before the period in the sentence “These groups include…(born from 2000
    on).”, insert a citation to a new source using the information shown in
    Table 1. ((Hint: The Check the Show All Bibliography box should be
    checked in order to see all fields.).
    Table 1: Web Site Source
25. 
26. Insert a citation to the existing Chastfield source before the period at the end of
    the sentence, “Campaign designers segment…to suit specific generations.”
27. In the same sentence, use the Thesaurus to replace the word “customize” with a
    less formal synonym that starts with the letter “t”.
28. In the fourth body paragraph (“The generations all…and whitepapers.”), find the
    Risser citation, and then edit the source to use 2 as the Day Accessed.
29. In the same paragraph, before the period at the end of the sentence, “Another
    similarity…and whitepapers.”, insert a citation to a new source using the man Word 365/2021 | Module 2: SAM APA Project 1a information shown in Table 2. ((Hint: The Check the Show All Bibliography box
30. should be checked in order to see all fields.).
31. Table 2: Article in a Periodical Source

13. Edit the Vance citation in the fifth paragraph (“Across the generations… ongoing
    experience.”) to add 14 as the page number.
14. To provide additional information at the end of the fifth paragraph, move the
    insertion point immediately after the period in the sentence “The least
    favorite… consumer’s ongoing experience.” and insert a footnote with the
    following text:
    These ads include banner and display ads.
15. Modify the Footnote Text style by changing its font size to 12 point, the line
    spacing to double, and the indentation to a 0.5″ First line indent.
16. In the main body of the document, find all instances of the text “customers” and
    replace it with consumers to use the more appropriate term for this paper.
    (Hint: You should make two replacements.)
17. On page 4, read the remaining comment from Nancy Tokai, and then reply to it
    with the following text:
    Thanks!
18. Modify the “References” paragraph as follows to match the APA style:
    a. Move the insertion point to the beginning of the “References” paragraph,
    and then insert a manual page break.
    b. Center the “References” paragraph on the new page.
19. Move the insertion point to the left-aligned blank paragraph at the end of the
    document, and then use the Insert Bibliography command to insert a list of
    sources without a built-in heading.
20. In the bibliography, the year is missing from the Schawbel source. Find the
    Schawbel source in the body of the document and edit it to provide 2020 as the
    year.
21. Update the bibliography field so that the References list reflects the edit you
    made to the Schawbel source.
22. Check the Spelling & Grammar in the document to identify and correct any
    spelling errors. (Hint: Ignore names.)